The article has been automatically translated into English by Google Translate from Russian and has not been edited.
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Thanksgiving Americans lowered over one billion dollars

Americans spent over one billion dollars on online sales during Thanksgiving. Reports about it to Reuters with reference to the Adobe Digital Index.

The Adobe Digital Index analyzed 100 millions of visits to 4,5 from thousands of US trading company sites. Between midnight and 17: Thanksgiving Day 00, American spending on the Web increased by 22% from last year.

As for offline stores, in the consulting firm Customer Growth Partners noted a “large but not enormous” flow of customers on the eve of Black Friday (the start of the Christmas and New Year sales in the US). According to National Retail Federation, in 2015, sales during the holiday season should increase by 3,7% (by comparison, last year they increased by 4,1%).

This year, "Black Friday" falls on November 27. At the same time, many large retailers decided to start sales to coincide with it earlier. So, Amazon launched them from November 20, and the Wal-Mart network moved “Cyber ​​Monday”, following Black Friday, on Sunday, November 29.

See also:

Shopping on “Black Friday” - how to find real discounts and avoid crowding

California parks and Minnesota for one day will be free

How to save in stores - tricks for every day

In the U.S. money purchase Thanksgiving online celebration
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