Special effects for the new Coldplay video created by Ukrainians - ForumDaily
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Special effects for the new Coldplay video created by Ukrainians

Photo: video frame

Photo: video frame

Coldplay's new hit "Up&Up" recently went viral on social networks. The reason for this success was the amazingly beautiful video sequence, which literally turns the world we are familiar with upside down. Since its publication on May 16, the video has received nearly 17 million views on YouTube. However, few people know that the visual effects for the video were created by Ukrainians. Namely, the Dnieper post-production studio Gloria FX, пишет online edition of AIN.

“Our friends and partners, production company Prettybird (New York), came to GloriaFX with an offer to take part in a music video. Quite often we get projects of famous groups, but when our producer Max Colt from our Los Angeles office called back at night and said it was Coldplay, we froze in surprise - we have to work with such historical stars, ”said Sergey Mashevsky, CEO of GloriaFX .

The shooting took place in New York and in Kiev. The founders of GloriaFX Anatoly Kuzmitsky and Sergey Mashevsky were supervisors from the studio on the set in Kiev.

“The whole process was going on at the shooting site: sketches of first ideas, sketching, editing, etc. I also want to mention the Ukrainian production team of Radioaktive Film, which organized three shooting days in Ukraine. The incredible scenery, the big team and the heavy professional equipment moved endlessly from side to side 24 hours a day. Foreign guests were satisfied! ”, - said Sergey.

The video consists of a series of chronicles, shot in different years (there are footage, shot 30 years ago), and finalized using computer graphics by overlaying and inscribing and Motion Control. Most of the scenes were filmed in the pavilion, but there were full-scale shooting in the unfinished hospital in Kiev, said Mashevsky.

“For one scene, a room was built - an analogue of an apartment in Baikonur, and according to the script, the family - elderly people - were supposed to eat space instead of soup, but during the fast, space was changed to tankers and an oil platform,” he shared an interesting detail.

“This project is not just a beautiful picture, editing and color correction, it is a creative surreal project, Coldplay is history in music, and our team touched and became part of this history,” concluded Sergey.

Studio GloriaFX was founded in 2008 by two Ukrainians Anatoly Kuzmitsky and Sergey Mashevsky. Since then, modest visuals from the city of Dnepr (formerly Dnepropetrovsk) took part in a huge number of musical projects. They worked with artists such as Benny Benassi, 50Cent, Chris Brown, Wiz Khalifa, Jessie J, Nicky Minaj, Hurts, and others. The latest work was a video for One Republic on the song Wherever I go, published on 17 in May.

As ForumDaily wrote earlier, in August 2015, Ukrainians got MTV Award for Best Visual Effects. The Dnipropetrovsk studio received an award for processing the video Skrillex & Diplo Where Are U Now with the participation of Justin Bieber. This is the first such award for Ukraine.

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