How many Russian stars get for concerts in the USA, and who organizes them

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On the eve of the New Year, Russian celebrities have frequent touring in the USA.

Mostly pop singers and bands come; promoters and the stars themselves on such tours earn tens of thousands of dollars, reports Rtvi.

The demand for Russian music in the USA is growing, especially for those performers whose old hits are remembered by Russian-speaking immigrants.

Alexander works in New York as an impresario. According to him, with the approach of the New Year work becomes much more. Organizing concerts, Alexander collaborates only with Russian-speaking stars:

“When people look at this business from the outside, it seems to them that this is an absolutely simple activity and “stray money” that can be easily cut off. All these people now enter the market and, having burned out, leave it,” said the impresario.

Anyone can organize a tour, it is enough to have a legal status to open a company in the USA.

The standard business scheme looks like this: an organizer in the USA makes an offer to the director of an artist in Russia; A specific fee amount is negotiated. For example, an artist wants to receive 100 thousand dollars for performing in five cities. If he is popular enough among Russian-speaking immigrants, then he is paid this amount immediately after signing the contract. The costs of organizing the tour (visas, flights, accommodation, site rental, transport, advertising) are borne by the host. This is a total of about 80 thousand dollars.

The organizer's profit depends solely on the occupancy of the hall. If, suppose, there are 3,5 thousand seats in the hall, and the ticket price is $100, then with a full sale the agent’s net profit is $170 thousand.

Of course, the big halls collect only big stars, so promoters, if they are not confident in their abilities, invite celebrities to the sites more modest.

In the most famous Russian-speaking area of ​​New York, Brighton Beach, is located Master theater is a platform that is often used for performances by Russian-speaking stars.

Before the New Year, the following stars are going to New York with concerts: “Hands Up” group (ticket price is about $ 80); actor Maxim Averin (ticket price about $ 40); Lolita (ticket cost about $ 125) and many others with prices in the same range.

But this does not stop Russian-speaking immigrants; they are ready to buy tickets to see stars from their native country, no matter how much they cost. After all, going to a concert for Russian-speaking immigrants in New York is an opportunity not only to see a star, but also to show off themselves.

Lolita, who recently went on tour to the United States, told how beneficial such tours are.

Photo: Lolita official website

“The price is no different from what you get in Russia, otherwise there is no point in going. And if you are paid less, then you’d better work in Russia without a 12-hour flight,” the singer admitted.

At the same time, she added that every listener is very important to her, wherever he lives.

“You come to the audience, you have a tour. You objectively understand that if there are our people and they want to listen to you, then why not go,” Lolita noted.

According to her, tense Russian-American relations have influenced show business, some stars cannot even get visas to the United States. Russia is now reminiscent of the artist “times of stagnation,” Lolita admitted that she was seriously thinking about emigration.

Concert organizer Mikhail Bernadsky
Photo: Facebook / Michael Bernadsky

Concert organizer Mikhail Bernadsky does not like pop music and prefers rock. He helps Boris Grebenshchikov with tours. According to him, US sanctions against Russia have a strong impact on the concert activity of Russian-speaking stars in America - it has expanded because, due to economic problems in Russia, there are fewer opportunities to earn money there.

“If earlier in Russia it was possible to perform non-stop, and this so-called rush in cities and villages did not stop, now in light of economic problems in Russia this rush has decreased, so people began to look here (in the USA),” Bernadsky said.

He predicts that in the next couple of decades, the business of organizing concerts of Russian stars in the United States will decline.

“90% of those who go to these concerts are immigrants who came here 15-30 years ago. I think in 15-20 years this industry will decline,” he noted.

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