Show Must Go On: Broadway tickets getting cheaper amid panic over COVID-19

Broadway theater producers are cutting ticket prices as panic rises amid the spread of coronavirus. Throughout March, tickets to five popular shows can be bought for $ 50. This publication writes FastCompany.

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Great offer

As more and more New Yorkers are avoiding close contact with strangers due to a new outbreak of coronavirus, the producers of five Broadway shows teamed up to offer theater fans an offer they cannot refuse.

We are talking about super-cheap tickets, the source clarified. “In a joint statement, producers said that all remaining seats for the March 12-29 show will be available for $50,” the statement said.

Discounts apply to such shows:

• "To Kill a Mockingbird";
• West Side Story;
• "Lehman Trilogy";
• "Who's Afraid of Virginia Woolf?";
• The Book of Mormon.

The mix of musicals and plays included in the proposal suggests Broadway producers are responding vigorously to the fallout from the virus outbreak, the source said. For example, West Side Story is one of the most popular shows of the new season, and The Book of Mormon is consistently in demand.

According to the source, theatergoers are likely to never get the best price offer. Moreover, the average price of a ticket for Broadway these days is more than twice as high, and for good places it can reach $ 400.

Announcing cheap tickets, Rudin, however, did not mention the outbreak of coronavirus. He suggested that the Broadway Theater will continue to operate as long as New York is "open for business."

Read more at ForumDaily New York.

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