Dog beauty salon: how an immigrant from Russia built a successful grooming business in the USA - ForumDaily
The article has been automatically translated into English by Google Translate from Russian and has not been edited.
Переклад цього матеріалу українською мовою з російської було автоматично здійснено сервісом Google Translate, без подальшого редагування тексту.
Bu məqalə Google Translate servisi vasitəsi ilə avtomatik olaraq rus dilindən azərbaycan dilinə tərcümə olunmuşdur. Bundan sonra mətn redaktə edilməmişdir.

Dog beauty salon: how an immigrant from Russia built a successful grooming business in the USA

Natalia Buslovich – groomer. She has been making pets beautiful for decades. In the USA, with the support of her husband and the help of her daughter, she organized her own business - a mobile beauty salon for dogs. Due to high demand, she has to think about expanding her business. Natalya told her story “Voice of America«.

My name is Natalya, I'm a pet hairdresser. Dogs' hair cut since 1986. Three years have passed since I started working in America. I have a wonderful business: here in America, it's called pet groomer.

The name of my salon is Natalia's Pet Beauty Salon. The salon consists of a bus on which I come to clients and work directly in it. It is fully equipped - with warm and hot water, a table, and electricity.

Of course, coming to clients is a VIP service for the clients themselves. People don’t need to go anywhere, put their dog in the car, drive somewhere, waste time after work or instead of work. Literally an hour - and the dog is ready, and everyone is very happy.

“I consider myself very lucky - I get service, quality, and a very affordable price compared to local services,” says client Tatyana Tyulukina. “And then my dog ​​is completely stress-free, completely positive.”

I was born in Leningrad, now it is St. Petersburg, a beautiful city in Russia,” continues Natalya. The first dog appeared in our house in 1980, that was a very long time ago, I was 12 years old. They brought home a small black lump - it was a small poodle. We began to take care of him ourselves: cutting, washing, blow-drying - when grooming, it is very important to dry the dog well, pull back every hair, then the haircut will be even and beautiful.

Mom started cutting dogs for friends. But she didn’t know how to find contact and cope with an animal, so I went with her and helped hold the dogs. Literally a few months later I tried it on my dog ​​- I cut it so well that all the neighbors started asking who cut my dog’s hair so beautifully. I was so inspired by this! I came to the exhibition with this haircut, and the judge asked me: “Who cut your dog’s hair?” I replied that I did the haircut myself. She replied, “You’re doing very well.”

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I began to make very good money, because there were a huge number of customers. It was so wonderful for me in my life, because when I moved to another country, it became my main profession.

We moved to Israel as a family in 1991. In those days, many people left Russia for America, for Israel. When we arrived there, I saw the desert. I was very puzzled, who would I cut my hair there? Mostly desert dogs were running - this is a Bedouin breed. There were many immigrants from Russia, they brought with them purebred dogs. And thanks to them I had a job. I worked as a college teacher, taught dog grooming, and had many graduate students who are now successfully working in Israel. And even my student, when I left this job in college, replaced me.

Now I live in America, Maryland, the city of Damascus. My husband is Russian, who arrived a long time ago and speaks excellent English and has his own business.

“I’m originally from Kyiv, Ukraine,” says Dmitry Tepelboim, Natalya’s husband. “I came here when my parents decided to emigrate as a family. This was in 1989. I have an auto repair shop in Gatesburg. My brother Misha and I do everything except paint work. We've been in business for 15 years and it's pretty easy for us. We were never without work, from day one we always had work and we gradually expanded. Business must grow. If it doesn’t grow, you’re doing something wrong.”

I met Dima completely by accident, through a mutual friend of ours who lived in Israel and moved to the USA,” continues Natalya. “I thought: what can I write first to interest him?” I saw that he was skiing. I wrote to him that I was also skating.

“At some point we met and went to Budapest together. We spent a week together, we liked being together,” says Dmitry. “I invited her to come and stay and she agreed. I proposed to her, then she left, and returned with all her things.”

I’ve been living in America since 2015,” says Natalya. “When I arrived, I thought first of getting a job. I had no idea how to open a business here if I didn’t know the language. My husband's head worked much faster in this area. He was looking for all the information about the grooming business and found out that there are mobile groomers. That is, a bus that is fully equipped as a workshop for dogs, there is everything to come to the client and serve him - to cut the dog, wash it.

We bought a new bus, but it was completely empty inside. Everything inside now, Dima did it yourself.

When I first started, I worked alone. Then my daughter came to me. Her name is Michal, she is 23 years old, she graduated from school in Israel, then the army, moved to me and I introduced her to my work. We ride together, she washes the dogs, I'm resting at that moment. If the client has more than two dogs while she is washing, I can cut the second dog. So we change and time takes much less.

The price now is from 70 dollars, although I started from 55. All my friends said that I charge very cheaply, but I understood that if I start right away with the local market price, my clients will take a very long time to come to me. Therefore, I made the price lower, built up a database within six months, and already told them new prices.

“I suffered here for a very long time, went to different hairdressers, went to New York,” says client Dina Urman. “I couldn’t show the dogs because I couldn’t cut them properly.” She arrived and everything was fine. I came to life and so did my dogs! I only get my hair cut by her, she’s a professional.”

Over the past 3 years, I have had 5 to 8 dogs cut a day,” says Natalya. This is hard physical work, I am now looking for an assistant, because there are many clients and everyone wants to get a service quickly. Nobody wants to wait 3-4 weeks.

The business model itself: Dima receives calls from customers, determines on which day to put this or that dog, depending on the location where they live, so that there are no large transfers from one dog to another. He already began to understand these issues so much that this, of course, is our common business.

Now we have six adult dogs and four puppies were born. Dima never kept dogs; he had only one cat all his life. It is good that he is not afraid of dogs and he has no allergies to them. Dima gets along wonderfully with them, but I take care of the dogs exclusively. He strokes them, loves and does everything to make it convenient for me to care for them. If we need to go somewhere, he thought that we need to buy a large bus in which we will travel and not think where to leave the dogs. We take them with us. Each dog has its own interest in Dima and they are very happy when he deals with them.

We breed dogs, I have my own kennel, and due to the fact that I go to exhibitions where judges evaluate the quality of my dogs, I can have upscale thoroughbred puppies. Puppies are not cheap, but when compared with the prices of American breeders, I have a little lower. We advertise on the official site of American dog breeding, both Americans and Russians come to watch. The previous puppies were bought by Russian families, they live nearby, and I can serve their dogs.

I go to exhibitions, they require dogs of a high breed class. That's why I purchased my dogs from good kennels. Due to the fact that it was easier for me to speak Russian and I knew many Russian breeders, I brought them mainly from Moscow. Although now I already have a generation of dogs of my breeding - dogs that were born to me and which I kept for myself and trained. They go to exhibitions with me. For the exhibition, they must walk and stand beautifully, and nothing else is required of them.

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Having diplomas, winning exhibitions, and advertising your business is a big plus. I want to open a school to give people the opportunity to earn money - I think this is a very good business. I would like my students to work well and say: “We learned from Natalia.” When there is a good student next to me, I will see that there is potential, that he will work great, I will take him for myself.

We came to the conclusion that it was time to open a stationary hairdresser. I understand that I still have the potential and the opportunity to work more than I can work on the bus. We decided to open it in our house so that I could take workers to the hairdresser and put on the bus to serve customers.

I can afford to take large dogs for service, and give people the opportunity not to look for hairdressers because of my refusal, but to contact me.

Why do I like hairdressing and like cutting dogs? Firstly, I like to tinker with wool, comb it, cut it. Secondly, this process brings joy to everyone - the owners are happy, I’m happy.

Work takes an hour, and you already see the result. It is very nice and interesting.

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