Vaccination or funeral: North Carolina has a shocking ad for COVID-19 vaccination

Shocking ads for COVID-19 unvaccinated people hit the streets of Charlotte, North Carolina, reports CNN.

Photo: Shutterstock

A truck appeared on the streets of the city, on which the name of the funeral home was written. But instead of a calming idea that could have become the company's slogan, the message on the side said, "Don't get vaccinated!"

A black truck advertising Wilmore Funeral Home showed This is a harsh and unexpected message on Sunday to football fans in downtown Charlotte as they headed out to watch the Carolina Panthers play with the New Orleans Saints.

Many employers and public health officials are looking for ways to vaccinate more people against Covid-19, using everything from money and free food to generous vacations and Super Bowl tickets. Only 54,7% of the total US population is fully vaccinated.

However, one ad agency in Charlotte decided to abandon traditional marketing strategies and take matters into their own hands.

But here's the catch. There is no Wilmore Funeral Home, and a visit to its website listed on the truck will take you to a page instructing visitors to do the opposite of what is written on the truck. The page recommends getting vaccinated against COVID-19 as soon as possible.

An advertising agency hired a truck to drive around Charlotte with a disguised call for vaccinations. The website displays the message “Get vaccinated now,” along with the warning: “If not, see you soon.” This campaign is the work of advertising agency BooneOakley.

“I just feel like regular advertising doesn’t work. For example, regular messages that say, 'Take a shot' or 'Go get a vaccine' ... they just get mixed in with everything else,” said agency director David Oakley. “We wanted to do something that would show it from a different perspective, that would shock people and make them think, 'Wow!'

As soon as site visitors click the "Get vaccinated now" box, they are redirected to the local StarMed emergency medical facility, which vaccinates against Covid-19.

North Carolina's vaccination rates lag behind national rates, with approximately 48,8% of state residents fully vaccinated.

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“I think the reason we did this was because we want people to go get vaccinated, and I believe that even if just one person gets vaccinated because of this billboard, I will have achieved a huge success. Just one person, it’s worth it,” Oakley said.

Katie Gunther says it definitely worked, calling BooneOakley's approach "pretty smart marketing." During the game, she rode through the city and saw a truck - crowds of people were staring at it.

“It definitely got a lot of attention,” Gunther said.

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A truck that says "Don't vaccinate" in the midst of a pandemic? This may come as a surprise. But Oakley hopes he did more than just advertise.

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