Vaccination or funeral: North Carolina has a shocking ad for COVID-19 vaccination
Shocking ads for COVID-19 unvaccinated people hit the streets of Charlotte, North Carolina, reports CNN.
A truck appeared on the streets of the city, on which the name of the funeral home was written. But instead of a calming idea that could have become the company's slogan, the message on the side said, "Don't get vaccinated!"
A black truck advertising Wilmore Funeral Home showed This is a harsh and unexpected message on Sunday to football fans in downtown Charlotte as they headed out to watch the Carolina Panthers play with the New Orleans Saints.
Many employers and public health officials are looking for ways to vaccinate more people against Covid-19, using everything from money and free food to generous vacations and Super Bowl tickets. Fully vaccinated people make up only 54,7% of the total US population.
However, one ad agency in Charlotte decided to abandon traditional marketing strategies and take matters into their own hands.
But here's the catch. There is no Wilmore Funeral Home, and a visit to its website listed on the truck will take you to a page instructing visitors to do the opposite of what is written on the truck. The page recommends getting vaccinated against COVID-19 as soon as possible.
An advertising agency hired a truck to drive around Charlotte with a disguised call for vaccinations. The website displays the message "Get vaccinated now" along with the warning: "If not, see you soon." This campaign is the work of advertising agency BooneOakley.
“I just feel like conventional advertising isn't working. For example, the usual messages that say, "Take a picture" or "Go get vaccinated" ... they just mix with everything else, ”said agency director David Oakley. - We wanted to do something that would show it from a different point of view, would shock people, make them think, "Wow!"
As soon as site visitors click the "Get vaccinated now" box, they are redirected to the local StarMed emergency medical facility, which vaccinates against Covid-19.
In North Carolina, vaccination rates lag behind national rates - approximately 48,8% of the state's residents are fully vaccinated.
“I think the reason we did this was because we want people to go to get vaccinated, and I believe that even if just one person gets vaccinated because of this billboard, I’ll achieve a huge success. Just one person, it's worth it, ”said Oakley.
Katie Gunther says it definitely worked, calling BooneOakley's approach "pretty smart marketing." During the game, she rode through the city and I saw a truck - crowds of people were staring at it.
“It definitely got a lot of attention,” Gunther said.
You may be interested in: top New York news, stories of our immigrants and helpful tips about life in the Big Apple - read it all on ForumDaily New York
A truck that says "Don't vaccinate" in the midst of a pandemic? This may come as a surprise. But Oakley hopes he did more than just advertise.
Read also on ForumDaily:
stdClass Object ([term_id] => 1 [name] => Miscellaneous [taxonomy] => category [slug] => no_theme)Miscellaneous
stdClass Object ([term_id] => 12 [name] => In the US [taxonomy] => category [slug] => novosti-ssha)In the U.S.
stdClass Object ([term_id] => 29240 [name] => Vaccination advertisement [taxonomy] => post_tag [slug] => reklama-dlya-vakcinacii)Vaccination advertisement
stdClass Object ([term_id] => 29241 [name] => funeral or injection [taxonomy] => post_tag [slug] => poxorony-ili-ukol)funeral or injection
stdClass Object ([term_id] => 29242 [name] => unusual advertising [taxonomy] => post_tag [slug] => neobychnaya-reklama)unusual advertisement
stdClass Object ([term_id] => 29243 [name] => advertising agency [taxonomy] => post_tag [slug] => reklamnoe-agentstvo)advertising agency
stdClass Object ([term_id] => 29244 [name] => funeral truck [taxonomy] => post_tag [slug] => poxoronnyj-gruzovik)funeral truck
Let's face the crisis together and support each other
Thank you for staying with us and trusting! Over the past 5 years, we have received a lot of grateful feedback from readers, whom our materials have helped to arrange life after moving to the United States. We have big plans, we do not want to stop or slow down the pace of work. Even now…
The COVID-19 pandemic has negatively affected our income, and in order to stay afloat, we have to ask YOU for support. We will be grateful for any amount and will make every effort to continue to publish news and a lot of useful information just as quickly.
Thank you for being with us!
Always yours, ForumDaily!
Security of contributions is guaranteed by the use of the highly secure Stripe system.
Do you want more important and interesting news about life in the USA and immigration to America? Subscribe to our page in Facebook. Choose the "Display Priority" option and read us first. Also, don't forget to subscribe to our РєР ° РЅР ° Р »РІ Telegram - there are many interesting things. And join thousands of readers ForumDaily Woman и ForumDaily New York - there you will find a lot of interesting and positive information.