Founded by Russian developers, a startup has attracted $ 1 million in US investment

Founded by Russian developers, GetIntent, a start-up, raised $ 1 million from Buran Venture Capital and entrepreneur Peter Falk.

The funds will be used to strengthen the position of GetIntent in the United States: doubling the number of developers, expanding the marketing department.

A startup offers a tool with which the advertiser finds and buys places to place their advertising in real time.

The creators of the service explain that the product is based on algorithmic advertising purchase technology (RTB). It allows you to work with large amounts of information. In addition, machine learning skills allow GetIntent to find and buy advertising space and audience segments that best meet the requirements of the advertiser.

According to the creators of the service, they have relied on medium-sized advertising agencies. GetIntent meets their requirements by offering a significantly lower threshold for advertising budgets than other players on the market.

The service works with the placement of video and mobile advertising, as well as with natural advertising (Native advertisement). This format implies that the message is placed in the most natural context for it and does not cause rejection to the consumer.

According to Georgy Levin, the founder of GetIntent, it helped them to obtain investments that the underlying technologies are easily applicable to any market. According to Levin, the share of “programmable” purchases in Russia accounts for about 15-20 percent, which is almost three times more than two years ago.

In 2014, GetIntent entered the international market and opened an office in New York. According to the tech directory of startups and investors created by Tech Crunch, CrunchBase attracted 2013 thousand dollars in 800. Half of this amount was invested by another fund specializing in early stage investments with Russian roots - Altair Capital.