Who Created America's Best-Selling Instant Pot Pressure Cooker
In 2008, software developer Robert Wan was fired from his job. But for him, the dismissal was the beginning of a new successful career - he created America’s best-selling pressure cooker Instant Pot.
According to NBCWang had long thought about the problem that he, his family and colleagues, because of the fast speed of life, often had to eat unhealthy food, and wanted to solve this problem.
«У нас у всех были маленькие дети в то время, но было сложно найти время на то, чтобы все время готовить полезные и здоровые обеды», — вспоминает Ван.
As a result, the man created the first version of the pressure cooker pan Instant Pot. The device used pressure and heat sensors, a microprocessor, which made it possible to cook crumbly rice in it.
Now, the pressure cooker invented in Canada beats sales records on the site Amazon. Last summer in July in just one day during the promotion. Amazon's Prime Day 250 has sold thousands of such pots. AT Facebook-group Instant Pot consists of over 75 thousands of participants who exchange recipes.
Wang recalls that despite the fact that he believed in his idea, it was not immediately possible to embody it. The first problem he encountered was burning food. He spent several months to find a solution. In total, 18 took months to research, design, develop, and launch a pressure cooker to the market.
Now Wang is the CEO of the company. Double insight In Canada. First pressure cooker Instant Pot entered the market in 2010 year, now the last device is called Instant Pot 10 in one. You can fry it and make yogurt.
“When we add a new feature, we check that it is better than our competitors. We must be sure that cooked in Instant Pot еда самая вкусная», — говорит Ван.
For example, he added the function of the production of yogurt for a reason. Wang's parents are genetically predisposed to diabetes, and therefore it was important for him to make the pressure cooker cook products that would help his parents to consume less carbohydrates.
In the 2012 year, through the 2 year after the release of the first pressure cooker, Double insight became a profitable company. And now, every year, according to Van, the company doubles its revenue.
Он также отметил, что несмотря на большое внимание к его продукции в социальных сетях, компания начинала свое развитие без маркетинговой стратегии. «Мы позволили продукту говорить самому за себя», — отмечает создатель скороварки.
He expressed his gratitude to customers for telling us about the experience of using Instant Pot and advise the pressure cooker to your friends and acquaintances. Wang is also pleased that people leave feedback, because it allows his company to improve the product. So, one of the clients asked if Instant Pot functions of sterilization of baby bottles, and already in the next model, this function was implemented.
“In the 2012 year, when we sold more than 10 thousands of pressure cookers, we had an understanding of the mission. Instant Pot на каждой кухне. Это цель компании. Мы хотим менять мир к лучшему», — заявил Ван.
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