How Russian-speaking masters in the field of beauty built a successful business in the US - ForumDaily
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How Russian-speaking masters in the field of beauty built a successful business in the US

Russian-speaking masters are known for their professionalism. Photo: depositphotos.com

Russian-speaking beauty specialists in America are very much appreciated. As the statistics show, immigrants from the former CIS countries are always ready to learn a lot, they are hard-working and are not afraid to start a career in the beauty industry in an unfamiliar country from scratch. ForumDaily talked with several craftsmen who moved to the United States and became popular specialists.

Local immigrants joke that in order to make good money in America, you need to follow one of three paths - open a business, get a good local education and get a job in a reputable company, or have golden hands and work in the beauty industry.

According to the resource Payscale, the average salary of an ordinary hair stylist is 26 thousand dollars per year, permanent makeup artists can earn from 55 to 80 thousand and above, nail technicians have the potential to receive from 19 to 55 thousand per year, and the average salary of cosmetologists is 30 thousand per year. year.

At the same time, the cost of entry into the beauty industry is really not that high - from 3 to 10 thousand for training at a beauty school. And you can get started quickly enough by finding clients on social networks like Facebook and Instagram.

From permanent makeup artist to businesswoman

Anna Ishutina was born in Minsk and, after getting married, moved to America. After graduating from business college here, Anna spent a long time looking for a job she liked. Until, during one of her visits, her mother, a permanent makeup artist, suggested Anna learn this profession. Taking the typewriter in her hands, Anna immediately realized that this was exactly what she had been looking for for so long.

Inspired by her mother's example, the girl went to school in Italy and wanted to continue studying in America, in New York, but as a result of a long search she did not find a school with a good curriculum and an adequate cost.

“I realized that in New York there are no high-quality schools that teach permanent makeup masters, and I saw this as a business opportunity,” recalls Anna.

This is how the first school for training permanent makeup and microblading specialists appeared in New York - TIAN Permanent Makeup Studio. By the way, this is the only school in America where teaching is conducted, in addition to English, in Russian.

“To become a master of permanent makeup and microblading, it is not at all necessary to be able to draw. You will have enough skill to apply makeup on your own face and have good taste. Knowledge of English is not required to get started. The main thing is how well the master works,” says the founder of the school. TIAN Permanent Makeup Studio.

Anna Ishutina at work. Photo: from the archive of Anna Ishutina

The initial course lasts 8-9 days and includes day and evening lessons. For students working on weekdays, classes are provided on weekends, but in this case the program will last up to a month. During this time, future masters have time to comprehend the basics of medicine, color, make-up and "put" a hand, having worked out the technique on latex and models. American beauty schools offer only five-day programs, and it is simply impossible to master the information in such a short time.

At school TIAN Permanent Makeup Studio Students are trained in small groups of 4 people, and this format allows teachers to spend time on each of them. In order for students to master several different techniques of applying makeup, an 2 teacher works with each group.

Anna says that if before the master of permanent makeup did mostly procedures for eyebrows and lips, now the range of services offered has increased significantly.

“Permanent makeup allows you not only to highlight beautiful facial features, but also to solve aesthetic problems. Nowadays, such procedures as trichopigmentation of hair follicles, restoration of the areola after breast surgery, camouflage of scar tissue, camouflage of vitiligo are very popular,” adds the master of permanent makeup.

Tricopigmentation allows you to disguise the bald area and visually make the hair thicker. Areola tattooing is used if a person is not satisfied with the native color of this intimate area or after surgery to hide scars and irregularities. Camouflage is a micropigmentation procedure used to hide scars or scars. For this procedure, especially durable pigments of natural shades are used.

The initial investment for mastering the profession of permanent makeup master is very small by American standards: if you acquire a machine of a well-known brand in the industry of permanent makeup NPM, with which the Ishutina School cooperates, training and tools will cost $ 5800. Training on your typewriter costs $ 3900.

For comparison, American permanent makeup schools offer a five-day course costing from $5 and above, and the condition of training is the purchase of equipment with a price of about $800. Thus, the total amount will be $4 versus the average $000 that must be spent when studying at the school TIAN Permanent Makeup Studio.

Investments "beat off" fairly quickly, says Anna, and this specialty allows you to have a good stable income. For example, in New York, the average cost of one procedure with eyebrows is $ 300-800 (depending on the qualifications of the master and the location of his salon), and this takes only a couple of hours of work. If the novice master takes the minimum $ 200 for a two-three-hour procedure, then he earns $ 67-100 per hour, which is much higher than the average $ 10 per hour at the office.

“If a specialist deals with more complex procedures, then he earns much more. Judge for yourself, the cost of trichopigmentation is $3-500, restoration of the breast areola is $6-000. So, the prospects for a permanent makeup artist are very good, both in terms of earnings and in terms of developing new horizons,” explains Anna Ishutina.

In addition, if a young master makes progress, large companies may notice him and invite him to collaborate - teach and give master classes.

Gloss Stylist

Irina Terletskaya moved to Miami from the capital of Russia almost a year ago. Before the USA, the girl worked in Moscow as an image-maker and make-up artist in famous Russian films and TV shows. Unlike many girls who came to the beauty industry spontaneously, Irina knew from 12 for years that she wanted to work as a stylist, and even more dreamed of working in movies.

Therefore, in Kiev, where she lived from the age of 6, the young talented girl tried to succeed on several fronts at once - she completed hairdressing courses, participated in extras during filming, and was a member of the support group of the Kiev basketball club. It was in this club that she met a make-up artist who took her on as her “apprentice”.

Following her dream of becoming not simple, but certainly a very successful image-maker, she decided to conquer Moscow. Fortunately, an aunt lived with her there, where she could stay for the first time.

“When I arrived in the capital, I told my aunt that in a year I would work in show business. She, of course, laughed and objected that even without me there are many who want to get into this field. But I kept my word. True, I got into show business not after a year, but after two,” laughs Irina.

Irina Terletseva wants to work in the film industry. Photo: from the archive of Irina Terletsova

Having failed to audition as an actress at one of the castings, Irina invited the administrative group to evaluate her work as a make-up artist and after some time she was invited to the “Oil Painting” project, a feature film that was filmed in the USA. Irina made a visa and flew to work. She did make-up for Hollywood actor Tommy Lister (“The Fifth Element”) and Oleg Taktarov (“Viy 3D”).

“I fell in love with America and the way things are done in American show business. The actors' agents work flawlessly! Everyone knows their place and does their job. No mess!” the stylist shares his impressions.

After filming, the girl had to return to Moscow, where she met the leading makeup artist of Chanel in Russia, Ernesto Muntaniol, and became his assistant. Later, invitations followed to work with magazines and film actors - Irina was a make-up artist in the series “Girls” and the feature films “Odnoklassniki” and “Odnoklassniki-2”. And these are just her works for 2016.

But the dream of conquering America did not leave her. After a couple of years, the girl still moved to Miami.

For several months, Irina rested, and then got bored and began working as a hairdresser and make-up artist. Looking for customers, giving ads in the social network Facebook. Then the word of mouth worked. The first materials for the work bought on the Internet, spending only $ 100. Irina has passed many master classes in Russia and Europe, but in the USA she has not yet confirmed her education and has not received a certificate.

Irina argues that work in the beauty industry in the US is always in the price. She has a lot of familiar craftsmen who immigrated to America, quickly rose to their feet and began to earn well, even without resorting to part-time jobs outside the specialty.

“The owner of one of the salons in Chicago saw my work on a social network and invited me to work for her. Since Miami was too crowded for me, I accepted her offer. And I’m very happy! In Chicago, life is in full swing, but in Miami everything is more relaxed,” the stylist clarifies. Now Irina spends 3 weeks in Chicago, and flies to Miami for one week to serve her clients.

The girl says that if in Miami she had mostly Russian-speaking clients, then in the Chicago salon she works more with the Americans. Irina is frank that working with them is easier than with residents from the countries of the former CIS, although she always thought the opposite.

In Chicago, the stylist organized the project “Fashion in a Big City,” in which she finds a young heroine, comes up with an image for her, does makeup, hair, and the photographer shoots the result. This project allows it to advertise itself and develop as a specialist. In addition, Irina plans to play in a short film according to her script from an acquaintance director, who also lives in Chicago.

“Honestly, I dream of going to Los Angeles and working in the film industry, like I did in Moscow. But for this I need very good English, and it’s not easy for me now,” says the master.

The girl believes that the talent of a beauty artist comes first, but without English there is no place here. After all, the work of a stylist is related to psychology - you need to understand what the client wants, listen to him and, most often, talk. Many come to the stylist as a psychotherapy session, and this is one of the difficulties of work, says Irina.

Skillful fingers

Nail master Vyacheslav Savidov flew to Miami from Moscow several years ago. By that time, he had achieved in Russia everything that a beauty specialist could dream of - he had star clients all over the world, his own beauty salon, and several salons created by him and his turnkey partner for customers.

And he got acquainted with the future business of life Vyacheslav at the Moscow exhibition for beauty specialists, where he worked as an assistant coach in nail art. One day after the event, a young guy argued with a coach that he could do the same work with his nails without preparation, and this “play on the weak” determined the cause of Vyacheslav’s life.

When the guy was just starting to work, there were very few male craftsmen in Moscow, and he immediately began to receive job offers from prestigious salons. In addition, Vyacheslav had his own special technique, and he adored working with people.

Vyacheslav treats manicure and pedicure as art. Photo: from the archive of Vyacheslav Savidov

Later, Vyacheslav and his partner, Mikhail, began to engage in the opening of salons "turnkey", because they knew a lot about this business, and eventually opened their salon at the Patriarch's Ponds.

Right up to his departure to America, Vyacheslav served many stars of the domestic show business — singers, actors, and TV presenters. Among them are Dima Bilan, Elena Usanova, Yana Churikova and many others. They are now communicating, because some of the old customers live in Miami.

Now Vyacheslav works in the Miami salon Fashion point, which is a center of beauty and high-class SPA with unique equipment. The nail master is confident that he can offer his clients an exceptional service, which Russian-speaking residents of the sunny city missed so much.

“Many people are dissatisfied with the manicure of local masters, who do the procedure in 30 minutes, including varnish, and are looking for a master who can do a high-quality manicure and pedicure. But the fact is that in American beauty schools they teach you to do everything quickly, since time is money. If you can afford to spend 1-1,5 hours and get a great result, you should definitely look into our salon,” says Vyacheslav Savidov.

On the standard procedure in 1 hour, salon nail master Fashion point lays out additional 15-20 minutes to talk with the client and understand what he wants and dreams about.

Schools of the Russian-speaking space, preparing masters of the beauty industry, have always been famous for an integrated approach to learning. This is not just a five-day course with the issuance of a diploma of completion, and “you are already with a profession,” but a full immersion in material, learning the basics, nuances, and honing techniques with long practical exercises.

Vyacheslav is also sure that in the USA it is easy for a good master to find a job in the beauty industry, and he was not at all worried about his earnings when he flew to America. Here you can quickly “go up the career ladder” if you do your job perfectly. Of course, you will need to spend money and time on training and buying the best materials for the job, but your efforts will more than pay off.

A standard manicure in US salons and spas starts from $20-25 without polish and can reach up to $75 per procedure or more. Pedicures usually cost a little more - from $35-40 (standard) to $135 and above.

“A specialist in any field of the beauty industry is assessed by knowledge and quality of work, which directly depends on training. Whether it's a traditional college or online courses. Training is your entrance ticket to a huge number of demanding clients. And this ticket cannot be free,” a nail master at a beauty salon shares his opinion Fashion point.

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