What difficulties should be prepared to open a business in the US - ForumDaily
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What difficulties should be prepared to open a business in the US

Many foreigners think that America is some kind of paradise for anyone who wants to open a business here. The cult of entrepreneurship reigns in the USA; startupers come here from all over the world; this is where you can quickly find an investor for a project. But there is another side to business in the US. What difficulties should an entrepreneur who plans to conquer America prepare for?

Фото: Depositphotos

Especially for Biz360 Yuri Mosha, the founder of Russian America and Second Passport, told about the difficulties of doing business in the United States.

Dossier

Yuri Mosha, 42, Founder of Companies "Russian America" and "Second passportSpecializing in immigration consulting and social adaptation of those who decided to emigrate. He studied at the Kuban State Technological University. As a student, he created a television advertising agency in Novorossiysk, and at the same time worked as a journalist. In 2007, he founded and headed the development company “Investment Fund of Kuban”. In 2011, he emigrated to the USA.

In America, everything is different

“America is a land of opportunity!” - many emigrants go to conquer the United States with this slogan. Some people imagine this country as a kind of Eldorado, where there are always golden times. When you tell your former compatriots that you are the owner of an American company, they immediately see you as a sort of Uncle Scrooge - with pockets full of dollars and basements filled with chests of gold.

For business there are really a lot more opportunities. The market is wider, the rule of law is observed better, technology has advanced further. It would seem, work and get rich! But not everyone is doing well. Many burn through and go get a taxi driver or pizza peddler. I don’t want to come back home as a loser - let the triumphal legends continue to walk about you there.

Why does someone succeed in becoming a successful entrepreneur in the US, and someone is out of business? I believe that the whole thing in the ability to adapt. This is another country! It doesn't matter if it's worse or better, but here it is different.

And the sooner you accept this, the easier it will be to settle in a new place. I saw people who, having moved to America, were endlessly indignant at the fact that everything here was not the way they were used to. Each time I wanted to ask a question: “Why did you leave then if you want everything to be at home?”

Perhaps someone will consider the question of the fact that in the USA everything is unusual and everything is different, too philosophical. But believe me, he can deliver a lot of practical inconvenience. Moving to a new country, you will encounter a bunch of things that any local resident knows since childhood and takes it for granted. And you will be painfully beaten about them out of ignorance, and fall into various awkward situations.

This applies to everyday issues, building relationships with local officials, relationships with clients, and the rules of the game in business. For example, the use of a half-naked female body in advertising in Russia is still considered normal, but in America it has long been a sign of bad taste - they are actively fighting sexism here.

In America, the highest level of competition

“So what’s unusual in competition?” - you ask. “She is everywhere.” Yes, everywhere, but in the States this pressure will increase many times. After all, we are not alone so smart, we came here to open our own business here. Active and enterprising people from all over the world flock here. And the Americans themselves are quite assertive and will not miss theirs.

Therefore, relaxed work here will not work.

We will have to make a lot of efforts to be unique, to offer impeccable quality, to be able to attractively present your product and bring information about it to as many potential customers as possible. As you might guess, they are very spoiled here, because they have a great choice. So the customer focus will have to be pumped to the maximum.

Фото: Depositphotos

In America, non-standard bureaucracy

Do you think there is bureaucracy only in Russia? As if not so! Yes, everyone knows that it’s pretty easy to open your company in the USA. But to work further is much more difficult. Anyone needs a license or permission, and the methods for obtaining them are very complicated. The same goes for taxes. There is no doubt that they need to be paid. The only problem is that the rules for them often change. That has changed the form of submission of documents, then the tax from the municipal moved to the state level. Some other changes, the meaning of which cannot be explained to you by the third tax officer you have phoned. Not having a competent accountant, it is easy to get a fine simply because of ignorance of some trifles.

Laws are different in all states. In Russia, there is something like this in some republics, for example, in Tatarstan or Chechnya. But in general, all laws are written in Moscow and apply throughout the country.

In the US, the system is different. Of course, there are laws in force at the federal level. But there are also many legal norms that are individual for each state.

In my opinion, there are advantages to this. This increases the variability, and for any tasks you can find the most profitable solution. For me, as for a person who likes to understand the legislative subtleties and look for loopholes in them, this is a pleasant training for the mind. But I know that many people are driven into a frenzy by the fact that they have to keep so many nuances in each state in their heads.

In America, with bribes jokes are bad

If in Russia many issues are decided to be solved with the help of a bribe, in America this is fraught with serious troubles. Of course, there is corruption here, but, for example, it’s definitely not worth bribing ordinary officials (as well as traffic police, doctors, etc.).

Accordingly, it is not possible to “get a fuck up” so that your company, bypassing the rules, was chosen at the tender or you were quickly registered with some papers.

What you are supposed to do according to the law will do so. And if there are any delays, then you need to call, complain, demand a higher management. Here it works that way.

Фото: Depositphotos

In America, you have to pay for everything

Even the Soviet Union, which led us to communism, could not abandon the idea of ​​money. But in the US, you will understand what capitalism is in its full growth. Here you have to pay for everything, including any consultation, even if it consisted of one short answer to a question.

Do you know the joke about a client who comes to a lawyer and sees a sign in front of the entrance that says “Any question – $100”? I'll tell you for those who don't know:

  • 100 dollars for any question - why is it so expensive? - asks the client.
  • If you are not satisfied, you can contact another specialist.
  • Thank. Perhaps I will.
  • With you 100 dollars.
  • How? For what?!
  • For asking why I take so expensive.

In general, it exhaustively describes what awaits you in the United States. And by the way, when they meaningfully promise to do everything “as an acquaintance,” then most likely, this means that they will also tear you twice as expensive.

When I first arrived in the States and made insurance for a car for the first time, I was advised to contact a Russian-speaking woman who was involved in this. Then I had to pay for a rather large amount of insurance. And then, having mastered better, I learned that in fact it was possible to buy it much cheaper, and even not pay immediately, but by installments.

Instead of an epilogue

In conclusion, I would like to say that you should not give up, having read about all these difficulties and risks. Perhaps, after this article, it will seem to you that it is simply impossible to work in the USA and it’s better not to go here. But the topic of conversation required to talk about all the disadvantages in detail.

We did not mention the advantages here. But believe me, there are a lot of them. And, in my opinion, they significantly outweigh all the shortcomings of this system.

It was not my intention to scare anyone at all. Rather, warn and prepare for the fact that such things will also come your way. Just draw conclusions from this. As they say, forewarned is forearmed.

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