Ivanka Trump closes its fashion brand - ForumDaily
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Ivanka Trump closes her fashion brand

The daughter of US President Donald Trump Ivanka closes the brand of fashionable clothes and shoes, which was created in 2014 year and bears her name. The cessation of sales was announced a year after America’s first daughter had withdrawn from the management of the company and remained only on the list of its founders, refocusing its efforts on the work of a senior adviser in the White House.

Photo: Ivanka Trump @IvankaTrumpivank

Sources said Trump had been considering the move in recent months, concerned about potential conflicts of interest while serving in the White House. The brand will be closed “as soon as possible,” writes Page Six.

Sales of Ivanka Trump clothing and accessories took off during the presidential election year of 2016, but since then, attitudes toward the Ivanka brand have changed among both consumers and the retailers who sold her goods. Trump's daughter's brand has become something of a red rag for Donald Trump's opponents, and last year an anti-Trump group organized a protest in which it called on US stores to boycott the sale of Ivanka items.

Photo: ivankatrump.com

Largest retailers including Nordstrom and Hudson's Bay HBC (most recently in July 2018) It has gradually phased out sales of Ivanka Trump clothing and footwear over the past 18 months, citing unprofitability and inappropriate presentation to customers. Since her father's inauguration, Ivanka's clothing, shoes and accessories have been discontinued at major American stores such as Neiman Marcus, Jet.com, DSW, Shoes.com, Belk, ShopStyle and Gilt.

Today, July 24, Abigail Klem, who took over from Ivanka as president of the brand last spring, told the company's 18 employees that the brand would be shuttered. Kleim told reporters: “I know this was a very difficult decision for Ivanka and I am very grateful for the opportunity to be part of such a talented and close-knit team. Even when faced with such unique circumstances, the team showed strength and optimism.”

Photo: ivankatrump.com

In an exclusive post for Page Six, Ivanka Trump commented on her decision:

“When we first created the brand, no one could have predicted the success that awaited us. After 17 months of living in Washington, I don't know if I'll ever be able to return to business, but I do know that my focus for the immediate future will remain in the work I do here in Washington, so my decision is the only honest option. for my team and partners."

Ivanka Trump added that she is “incredibly grateful for the work of our incredible team, which has inspired so many women, each other and myself. And although we will not continue our mission together, I know that each of them will succeed in their next chapter.”

Read also on ForumDaily:

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