A film about Kazakhs received a Golden Globe: in Kazakhstan it was considered offensive, but then they changed their minds
The 78th Golden Globe Awards ceremony took place in the United States. The film "Borat 2" about the journey of Kazakh journalist Borat Sagdiev across the United States won in the category "Best Comedy or Musical." Actor Sacha Baron Cohen also won the award for Best Comedy Actor. But the audience received both the first and second films ambiguously, writes Air force.
“Humiliates Kazakhstan and the dignity of the nation”
The American Kazakh Association said the film promotes "racism, cultural appropriation and xenophobia."
In a letter sent to Amazon, which has distribution rights to the film, the group asked: "Why has our nation been ridiculed?"
In Kazakhstan, more than 100 people signed an online petition demanding that the film be banned after the trailer was released.
“He humiliates Kazakhstan and the dignity of the Kazakh nation,” the petition says.
Other social media users branded the film a "silly comedy."
When the first film about Borat was released in 2006, the authorities banned the film and released it on DVD only, and also blocked access to his website.
Officials believed the film portrayed Kazakhstan as a racist, sexist and primitive country.
In the film, Borat bragged about incest and rape. He also joked that the former Soviet country had the cleanest prostitutes in the world.
On the subject: Trump's lawyer, without knowing it, starred in a film about Kazakhs
The film also caused outrage in Romania, where an entire village said it was "humiliated" by the film.
Borat's house was rented in this village. Residents said they were told the film would be a documentary, but they were portrayed as backward people and criminals.
However, a few years later, the government of Kazakhstan thanked Sasha Baron Cohen for promoting tourism in the country.
In 2012, then-Foreign Minister Yerzhan Kazykhanov said he was “grateful” to Borat for “helping attract tourists” to the country, and added that ten times more people had applied for visas.
"Very nice!"
The Kazakhstan Tourism Authority used the famous phrase "very nice" from the movie "Borat" in a tourism advertising campaign.
The main character repeats the phrase constantly.
The first Borat film caused outrage in the country, and the government threatened to sue its creator, Sacha Baron Cohen. But now the country's tourism authority has decided that Borat is the perfect marketing tool.
It has produced a number of short advertisements showing the country's scenery and culture. The people in the video say Borat’s famous phrase “very nice”, and the video itself was released under this slogan.
“The nature of Kazakhstan is very good. The food is very good. And people, despite Borat’s jokes, are some of the most beautiful in the world,” said Kairat Sadvakasov, deputy head of the department.
American Dennis Keane and his friend Ermek Utemisov convinced Kazakh officials to use the phrase. According to the New York Times, they came up with such an idea and made an advertisement.
Users of social networks reacted approvingly to the initiative - many said that the advertising successfully uses the popularity of the film and brings positivity.
“Well done. A great way to use the popularity a comedian has created and send a positive message with it,” one user wrote.
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Sasha Baron Cohen is ready to go to Kazakhstan
The creator and star of the film "Borat", British actor Sasha Baron Cohen announced his readiness to go to Kazakhstan - the homeland of his character, writes "Lenta.ru".
“If you invite me, I will be happy,” said the artist.
Cohen noted that despite the appeal of the Kazakh diaspora in the United States to the directors of the Golden Globe Award with a call to exclude Borat 2 from the list of nominees, the picture was well received in the former Soviet republic.
“I was told that Kazakhs living in Kazakhstan itself turned out to be with a good sense of humor and accepted Borat with joy,” the leading actor and filmmaker emphasized.
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