Ebay, Etsy, Shopify: how to sell your product on international marketplaces

Entering international markets is one of the options for developing a successful business. How to bring your business to the international level, told the publication MC.Today.

Фото: Depositphotos

Ebay

Ebay is one of the largest marketplaces in the world. In addition to the traditional sale of goods at a fixed price, there is an auction format here: the seller sets the starting price, and the buyers make bids. Whoever bids the most gets the right to buy the item. The site was created for the sale of goods between people, that is, "from hand to hand." But now Ebay has become an effective distribution channel for online stores and manufacturers.

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Here you can buy clothes, shoes, accessories, beauty and care products, toys, appliances and much more. Therefore, this platform can and should be used for international business development.

Here are some points to consider in order to effectively promote on Ebay:

• Add as much information about the product as possible to the product photo, preferably in an infographic format.
• Pay attention to the design of the text, add keywords, description.
• Remember: 70-80% of a product is sold through Ebay ads. Don't Ignore This Important Promotion Tool
• Use external marketing tools - Facebook, Instagram, Pinterest.
• Take care of your reputation, remember: it is better to lose money and goods than to receive a negative review.

Etsy

Etsy is exactly the place where the creative implementation of your ideas can bring a good income. There are four types of products you can sell on Etsy: handicrafts, handicrafts, digital products, and vintage products.

To successfully develop a business on this resource, pay attention to the following features of the platform:

• Etsy is the platform with the lowest entry threshold, it does not require a stock of goods or a large turnover to start.
• You can add an unlimited number of products on Etsy, the commission for each listing is $0,2.
• Taking into account all payments - commissions and advertising - expenses can "eat" up to 30% of income.
• There are loyal buyers on the platform, sometimes they wait for the delivery of goods for 2-3 weeks.
• Products with Ukrainian ethnic themes are now very popular on Etsy.

Shopify

Shopify is an e-commerce platform with a set of tools for designing your own online store. There is no internal promotion on this resource. To attract customers, you can use online advertising, email marketing, personal accounts in social networks, as well as collaborate with influencers.

The platform allows you to customize the design, create a product catalog, set payment options, and process the order. The main advantage of using Shopify over having your own website is the trust that buyers from all over the world have in this platform.

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In order to successfully launch projects on Shopify, promote them and get a stable income, it is important to know the intricacies of interacting with this resource:

• All accounts registered in Ukraine now work without paying for applications, monthly subscriptions and interest on sales.
• By uploading products to Shopify, you can sell them on different platforms.
• The platform is merchant friendly: there are no transaction fees when using the internal payment processing module.
• Google Shopping ads are the most cost-effective on Shopify.
• The average budget for launching a store on Shopify, including the budget for advertising, is $1500-3000.

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