Costco was selling fake Tiffany rings.

Фото: Depositphotos

The court ordered the retailer network Costco pay the jewelry company Tiffany $ 19,3 million dollars for the sale of rings under its brand, the production of which the company had nothing to do.

12 August court decided that Tiffany is entitled to compensation in the amount of $11,1 million - triple the amount of losses suffered by the company due to the actions Costco, plus additions a penalty of $ 8,25 million, thus as a whole Costco must pay Tiffany over $ 19,3 million, writes CNN.

В Tiffany stated that this case is the protection of the rights of consumers of their products, who must be confident in the quality and authenticity of jewelry sold under this brand.

Costco In turn, he stated that he intended to appeal this decision, since “it was not a fake in the direct sense of the word, and the retailer did not sell copies of the rings Tiffany«.

Initially Tiffany filed a complaint Costco to the US District Court in New York in 2013, citing information from their client that the retailer is selling fake rings Tiffany. The jewelry company suggested that Costco did this for several years, and now “hundreds, and possibly thousands, of people mistakenly believe that they own a wedding ring Tiffany".

The complaint also stated that Costco does not sell brand products Tiffany on the Internet, making it difficult for a jewelry company to track counterfeits using conventional procedures.

In a court Costco argued that he used "Tiffany" not as a brand name, but as a general term to describe the characteristics of a ring. The retailer claims that jewelry was not marked with a stamp or brand. Tiffanyand were not sold in standard bright blue boxes of this brand.

"Company Tiffany was able to find less 10 people who said they misunderstood the labels Costco", the retailer said in a statement.

The court also banned Costco use the word Tiffany for product labeling.

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