What is shrinkflation and how it replaced inflation in American stores - ForumDaily
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What is shrinkflation and how it replaced inflation in American stores

Buyers say these 6 grocery items have shrunk significantly. Eat This Not That.

Photo: Shutterstock

By now, shoppers are well aware of the rise in food prices this year.

Due to supply chain delays, a tightening labor market and product shortages, the cost of goods has increased—and isn't expected to go down anytime soon.

In fact, one supermarket CEO predicted another 10% jump in food prices by the end of 2021.

But there is another way food vendors eat up your budget that you might not even have noticed.

This is called shrinkflation.

Rather than explicitly raising prices, companies ship a slightly smaller product for the same dollar amount.

According to News Nation Now, this is one way to avoid shortages at high production costs, an indirect form of rationing.

On the subject: Macy's will close 10 stores in the US in January: the fate of the rest is in question

Consumers faced declining production volumes in the first half of 2021.
But as inflation rises, businesses still have to decide how best to deliver their goods to consumers.

Top 6 popular grocery items that have lost a few ounces in recent months.

1. Cereals

If your Rice Krispies box seems to be disappearing faster than usual, you don't.

Consumer advocate and founder of consumerworld.org Edgar Dworski uncovered evidence that General Mills reduced the size of its cereal boxes in July 2021.

The family packages Cocoa Puffs and Cheerios had a new design, but 34,02 grams were missing.

At the same time, the cost remained the same.

Updated packaging can hide a shortage.

Another buyer posted on social media that the new version of Cinnamon Toast Crunch was taller than the old one, but even this box lost half an ounce.

In a late June 2021 press statement, General Mills explained their measures to tackle the expected 7 percent commodity price inflation in 2022 through these "price actions."

2. Chips Tostitos Tortilla

In August, Dvorsky discovered another contraction of Frito-Lay.

According to his blog mouseprint.org, the Tostitos Hint of Lime package has dropped its usual 368g to 311g, and the Hint of Guacamole has dropped from 368g to 340g.

3. Bounty paper towels

In June 2021, Costco hobbyists noticed a decrease in the number of sheets in Kirkland paper towels, as well as other changes in the quality and quantity of some products sold in the wholesale warehouse.

Bounty is now cutting back on its paper goods.
In August, Dvorsky reported on mouseprint.org that manufacturers are removing 8 paper towels from each roll.

“Last winter, paper product manufacturers warned consumers that prices would rise this June due to higher production and distribution costs,” he wrote.

4. Coffee Metropolis

Twitter user @WallStreetSilv placed two packs of Metropolis Coffee Company's Xeno's Decaf blend side by side to compare whole beans.

The previous package contained 340 g, but the new one contains only 297 g.

Since May 2021, there has been a coffee shortage in Brazil due to lower rainfall.

Since it is one of the largest producers of caffeine beans in the world, the decline in supply may have forced coffee distributors to offset costs in one way or another.

5. Barilla Pasta

A box of Barilla Rigatoni was used to prepare about 454 grams of pasta.

Redditor user u / Emander712 weighed a new box that Barilla put on the shelves in September, but it was 44 grams lighter.

6. Pearl Milling Company, Maple Syrup

Photo: Shutterstock

The rebranding of Aunt Jemima's maple syrup in October 2021 introduced a taller, thinner bottle to consumers.

However, as Reddit user u / RocketGoBoom pointed out, the Pearl Milling Company filled the container with just 710 milliliters of golden syrup, which technically means the bottle at the grocery store has shrunk.

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This is 40 milliliters less syrup than the original.

The Aunt Jemima brand was closed in June 2020 to separate the product from its “racist origin”.

The new Pearl Milling Company label is named after the Missouri flour mill that created Aunt Jemima's original pancake mix.

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