A car that changes color and new possibilities for augmented reality: top news from CES 2022 - ForumDaily
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A car that changes color and new possibilities for augmented reality: top news from CES 2022

CES, the annual electronics trade show closely followed by the entire world, looked very different this year. CNN.

Photo: Shutterstock Of course, something was familiar at the show: the companies showcased the latest batch of bright TVs. Unusual gadgets just got weirder. And there hasn't been a shortage of next-level health trackers, including a light bulb that tracks how you sleep.

But this year's CES was also a grand experiment in how to host a personal event during a pandemic. Participants were given rapid tests for Covid-19, requiring masks and proof of vaccination.
Many major tech companies and media outlets have pulled out ahead of the show. Photographs of nearly empty exhibition halls were widely circulated. And a number of presentations, including a CES opening event with General Motors CEO Mary Barra, were pre-recorded.

“It was surreal,” said Martin DeBono, president of GAF Energy, who decided to come in person to demonstrate his company's new roofing shingles. “This was my eleventh year attending CES, and the lack of crowds was strange.”

However, there was a lot of talk about the products presented this year.

Everyone wants a piece of the metaverse

This year, the conversation has mainly focused on the metaverse, which refers to efforts to combine virtual and augmented reality technologies in a new online realm.

Facebook's parent company (FB) Meta and its gaming system Oculus are the market leaders at the moment, but many other companies are still trying to get in the race. The new PlayStation VR 2 headset and its VR2 Sense controller and the HTC Vive wrist controller for the Vive Focus 3 headset were unveiled at CES. immersion in the process.

For example, the VR2 Sense controller supports gaze tracking and headset feedback that enhances the player's experience of in-game action. The company said in a press release that gamers can feel "the character's rapid heart rate during tense moments, the movement of objects passing close to the character's head, or the jolt of a vehicle as the character moves forward."

“For the first time in a long time, we are seeing a new and strong theme emerging at CES, as for many years it has always been related to artificial intelligence, the Internet or autonomous vehicles,” said Pedro Pacheco, senior director of market research at research firm Gartner ). “Many companies are now incorporating Metaverse into their long-term technology roadmap, thinking about how they should make it a reality.”

Cars in the spotlight

Automotive technology has always been a big part of CES, but this year one announcement after another seemed to make headlines: BMW teased the car changing color, John Deere unveiled the self-driving tractor, tried to introduce themselves and companies looking to make electric vehicles more affordable.

The BMW iX electric concept car features electronic panels not unlike those found in Kindle e-readers, with a weatherproof coating. In a demo, BMW showed how an owner can switch a car's color from black to white in a matter of seconds. BMW has not announced any plans to introduce such technology into a production vehicle.

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Automakers have also released several new EVs with more competitive pricing, including the Silverado EV starting at $ 39 and the 900 Chevy Equinox starting at $ 2024. automotive brand, following in the footsteps of other tech companies such as Xiaomi and Foxconn. If the rumors are true, Apple could join the club too.

Dystopian technology

While some of the innovations presented an optimistic vision of the future, others made the future (and even our current pandemic reality) darker.

Take the Vision Omnipod concept that LG announced this week. An autonomous vehicle, which is not yet a commercial product, is equipped with a refrigerator, a reclining chair, a screen that passengers can use to watch movies or access games and other virtual spaces, and an AI assistant that can entertain and help people. exercise or order food. Love a lonely quarantine at home during a pandemic? Then perhaps you will love hiding in this high-tech single capsule forever.

Other companies have unveiled more realistic but still troubling products, including a charging station that claims to prevent your phone or smart device from eavesdropping on confidential conversations. While tech gadgets eavesdropping on users have a long-standing fear, most of the time it is unfounded, although the worry itself points to our sometimes strained relationship with technology.

If that weren't enough, there was also an animal toy called Amagami Ham Ham on display that bit your finger to relieve stress, because this is apparently where we are after the chaos of the past two years.

Tech companies have experimented with folding technology over the past few years, but many companies like Samsung have showcased improved versions at CES 2022 that highlight how the niche market is evolving.

Samsung's Flex S and Flex G triple fold concepts allow users to fold the tablet in three so it looks almost like an "s", hinting at how its foldable smartphone lines, Flip and Fold, could evolve in the future. Meanwhile, the new Asus Zenbook 17, a 17-inch foldable laptop with an OLED display, can be used as a tablet or folded in half like a laptop, with a 12,5-inch screen at the top and an on-screen keyboard at the bottom.

Other companies, such as Dell, have implemented products that are in line with the hybrid operation trend. Dell Concept Flow connects and disconnects laptops from a second display based on proximity, while the Dell Pari prototype movable webcam attaches anywhere, whether it's to the side of a computer screen or above the screen. This drawing panel is very handy if you want colleagues to see the notes in real time during a meeting.

Small business emerges from the shadow of big technologies

In normal years, most of the attention at CES is directed to the biggest tech companies. There were concerns that this year's event would not take place after major exhibitors such as Meta and Amazon pulled out of attendance a few days before the start of the show. But for companies that chose not to give up and attend, these empty showrooms were actually a boon.

“Usually when you go to CES, it's dominated by the biggest tech companies, which makes it difficult for smaller companies to get media attention,” said Richard Browning, director of marketing and sales at Nextbase, which launched a new smart dash cam under title Nextbase IQ at CES this year. “But this year, our company's new product received more press attention than expected, partly because many of the big brands weren't here in person.”

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While tech giants have many other ways to reach audiences, CES is an important international platform for smaller players to connect with consumers and industry partners in this way.

Participants stated that despite lower overall attendance, those in the field were more open to showcasing new technologies and more active participation. Several companies have said that virtual elements of the show have become less attractive after nearly two years of regularly showcasing their technology at Zoom meetings and other virtual forums.

In fact, after this year, some, like GAF Energy's DeBono, see the potential for a new future for CES, where “hordes of people” who just want to see the latest TVs and other mainstream gadgets stay at home, and only those who really want to see new items, comes here in person.

“CES is here to stay, and I think true innovation and simple iteration will increase,” he said.

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