Future technologies: Amazon introduces biometric payment at Whole Foods

Amazon plans to introduce a biometric payment method in Whole Foods supermarkets. With this payment method, consumers who have a “Prime” account can scan their hand when placing an order to pay for the purchase. Writes about it Business іnsider.

Фото: Depositphotos

The scanner uses computer vision and does not require consumers to physically touch it. This process takes less than 300 milliseconds, while a normal transaction with a card takes at least 3000 milliseconds or 3 seconds.

Amazon is currently conducting internal testing of the technology, trying to improve its accuracy, and plans to launch it in several Whole Foods stores in the coming months before delivering it to all of its stores.

The launch of this biometric payment method will mark the first official step of Amazon to a new technology of payments in stores and can mean an even bigger push in this area.

Amazon has long accepted payments using Amazon Pay. If the payment method with hand scans is successful, the company plans to obtain a license and distribute it to all stores.

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Online retailers can combine this method with universal sales management tools, such as those offered by Shopify, or aspects of its Amazon Go technology. Amazon is also working on developing mobile payments that could be used in the store.

A more general picture: if the payment method with hand scans extends to Whole Foods stores across the country, this can serve as an impetus for many consumers to leave online mode in real stores.

The ability to expedite checkout at a large grocery chain can convince consumers to start using biometric payments. Whole Foods has about 500 stores in the USA and is a large company in the US food market, so the number of consumers after the introduction of the new payment method can quickly increase after it appears.

And since it can save time, consumers may want to try it, especially since they can simply link an existing Amazon account so that the registration process is not too complicated. This could give way to the introduction and adoption of early biometric payment options in the United States if Amazon technology is successful, especially considering that consumers regularly buy products to get used to the payment method.

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But since Amazon’s hand-scanning process will be one of the first highly professional biometric payment options, it’s likely to bear the primary concern about biometric data. Biometric data is a concern for data privacy and security, as consumers must disclose new information in the form of their fingerprints, hand scans, and other data.

If Amazon wants to be at the forefront of the biometric payments industry, it must be prepared to convince consumers and officials that personal information will be safe.

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