Trader Joe's 9 Secrets - ForumDaily
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Trader Joe's 9 Secrets

Trader Joe's is a supermarket chain that is known for its quaint culture and delicious food. Edition Healthy way gathered 9 secrets you didn't know about these stores.

Фото: Depositphotos

1. Where did Trader Joe's name come from?

The first store of the chain was founded by Joe Columbus in Pasadena, California, in 1967. Columbus graduated from the Stanford Business School and came up with a unique idea for the market during his trip to the Caribbean. He decided that the Americans were interested in products from other cultures. Joe began to bring unusual products that were difficult to find in ordinary supermarkets in 1960's.

2. Hawaiian shirts

Remember when Columbus came up with the idea of ​​his shop? When traveling in the Caribbean. This explains why all top employees wear Hawaiian shirts, and customers get garlands of flowers.

In addition, all staff members are considered crew members, and store managers are considered captains.

3. They sell brand names under their own label.

Trader Joe's sells food under the brand store. The company works with major brands to sell products in a store under its own brand.

4. Exception “try product” rules

В Trader Joe's there is a rule that allows customers to try products in the store, if this product does not need to be prepared. At the same time, the network is working to allow customers to taste the food that needs cooking. For this purpose, tasting stations are created.

5. Return of goods

В Trader Joe's 100% has a return policy. Employees say that before customers often returned the dead plants, and the store returned them money.

6. Secret code system

Surely you heard in Trader Joe's beeps and wondered what it is. One beep means that more cashiers are needed, two beeps means that the client needs help, three beeps - the help of the supervisor is needed to complete the transaction.

7. Support local artists

Trader Joe's supports local artists who create unique price tags and graphic images that you can see in the stores of the network. One of the artists said that he worked on Trader Joe's over the years xnumx.

8. Good attitude towards employees

Working at a grocery store is not considered a glamorous activity. But in Trader Joe's proud of their work. The company strengthens the corporate spirit and invests in development. There is an hourly pay higher than in any other supermarket, as well as many opportunities to move up the career ladder.

9. They focus on working with the client.

Employees Trader Joe's from the first day of work they teach communication with the client. They are taught not only to answer customer questions, but to actively interact with them and help in all situations.

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